Top 10 ways for successful recruiting
I have a 100% success rate in recruiting respondents for qualitative user interviews, and today I’m here to share how you can, too. For the last 5 years,…
Inspiration
Validation
Products That Shouldn’t Exist: Why Delighting Customers Isn’t Enough and What You Need To Do To Win
Why do we find failed products so interesting? Blunders like New Coke, that scooter that Paul Blart rides, and those misogynistic, pink Lady Bic pens captivate us because…
How to Use Customer Feedback to Shape Your Product
When you’re designing a digital product, customer feedback is essential. After all, these are the people who will make or break your success once the product is launched.…
The Power of Rapid Validation: Driving Informed Decisions for Modern Businesses
In today’s fast-paced business landscape, making the right decision at the right moment is critical. But decision makers face some big challenges when it comes to doing this…
Test Early and Often: Two Ways to Evaluate Your Product Faster
Test early and test often. That’s the mantra that notable product-focused books tell readers to internalize. While the concept sounds great on paper (or an ebook screen) putting…